A SWOT analysis is a quick way of examining your organisation by looking at its INTERNAL Strengths and Weaknesses in relation to the EXTERNAL Opportunities and Threats presented by the health needs in your locality. By creating a SWOT analysis, you can see all the important factors affecting your organisation together in one place. It’s easy to read, easy to communicate, and easy to create.
This page describes the process that will help you organise and run a successful SWOT analysis in your organisation in order to identify the internal Strengths and Weaknesses of your organisation and the external Opportunities and Threats impacting on your organisation.
We recommend that you also read the page on what to ask in a SWOT analysis (The Questions).
